24% of marketers said that they have used Interactive video for marketing purposes. Out of those: 92% said that Interactive video was an effective tool.
Interactive video is an opportunity for viewers not to just watch, but to interact with your video content via a range of call-to-action overlays. This might include answering questions, choosing preferences, clicking through to other content, voting or playing - in other words, interactions that allow you to gather highly valuable information about your viewers. And this important data can be fed straight into your marketing automation platform, directly from the video player.