England Rugby

Engaging fans from grass roots to professional level for one of the countries largest sporting brands


RFU came to Buto with a dual remit – to deliver video content to mobile with a quick, easy workflow, and to work with RFU’s digital agency to build a full online TV channel.


Buto was appointed by the RFU in 2012, and our team worked with their web agency to create the first RFU channel based on our platform. Since then Buto has supported RFU with subsequent high-performing video channels and bespoke projects including an innovative online ‘Try of the month’ competition, which allows end users to upload their own try to the channel.


Now with over 4 million channel views per year across the globe (a figure that increases 62% year-on-year) the success of video use has spread across the organisation to include a video upload process for trainee referees, internal knowledge sharing and more.

Buto London

Level 6

125 Old Broad Street



Buto Birmingham

Studio 11

50-54 St Paul's Square

Jewellery Quarter

B3 1QS